![](https://images.squarespace-cdn.com/content/v1/61b78cfc9545f44378d1fde8/03bfb87a-7b16-4e84-8dca-13cee66cde91/Emza-Joy-Photography_Business-Cards.jpg)
Brand identity and marketing design for a creative who captures life’s authentic moments.
D E T A I L S –
Emma Giberson is a Washington, DC-based photographer who shoots the intimate moments of life with an authentic lens that highlights the natural joy in every occasion.
When creating her Emza Joy Photography identity, I was inspired by her down-to-earth originality and approachable demeanor. This resulted in a color palette inspired by the warmth of nature, a hand-lettered logotype reflecting the human touch, and typography that speaks to effortless clarity – all coming together to create the Emza Joy Photography brand tool kit.
C O M P A N Y –
Emza Joy Photography
M Y P A R T –
Brand Identity
Print Design
Hand Lettering
![IMG_9653-22.jpg](https://images.squarespace-cdn.com/content/v1/61b78cfc9545f44378d1fde8/a3d1b843-9174-4b5c-a908-02a6fb219438/IMG_9653-22.jpg)
![Emza-Joy-Photography_Leather-Notebook.jpg](https://images.squarespace-cdn.com/content/v1/61b78cfc9545f44378d1fde8/ba09ae1c-dbca-46a2-a24e-e70bdd451087/Emza-Joy-Photography_Leather-Notebook.jpg)
![](https://images.squarespace-cdn.com/content/v1/61b78cfc9545f44378d1fde8/bc06f3a6-b582-4cb6-9afe-b771e057d9f1/Emza-Joy-Photography_Pattern.png)